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Part 1: "Search For A Star"
The Moondogs Go To Manchester
Johnny and The Moondogs was a name
adopted by John Lennon, Paul McCartney and George Harrison in 1958 for the
purpose of entering Carroll Levis's "Search For A Star" talent
competition. On this historic occasion, they would forsake their usual
"Quarry Men" name. It is not clear why the name was changed prior to this
competition, however, ther are two plausible explanations. The Quarry Men
had lost two of its members in late summer 1958, Len Garry and Duff Lowe
and this may have been a chance at a new start. Moreover, it was the
second time they had entered this competition : the first was in 1957 at
the Empire Theatre in Liverpool, when they failed to pass the preliminary
auditions required to qualify for performing in front of an audience. A
new name might have erased a poor showing in the minds of the fans.
As luck or talent would have it, on this second try Johnny and The
Moondogs they did somewhat better, passing the preliminary audition and
appearing on the stage show at the Liverpool Empire Theatre, and doing
well enough to qualify for the area finals held at the Ardwick Hippodrome,
Manchester. They played there, but did not win the contest which would
have entitled them to appear on Carroll's TV show : the show was judged by
the results of a "clapometer" which recorded the volume of applause for
each act, during which the competitors gave a brief resume of their
performance. Johnny and The Moondogs missed this as they had to leave the
theatre to catch the last train back to Liverpool, and it can be assumed
that without their presence the applause would be muted somewhat.
This broad synopsis of the story seems to be undisputed, recounted by the
Beatles themselves and numerous biographers. However, the date of the
performance (and even the year, 1958 or 1959) is open to speculation. As a
resident of Manchester I was interested in their visit to my home city and
decided to carry out some research into the Ardwick Hippodrome (which was
demolished in 1964) at the local reference library, to see if any light
could be cast on the date of their performance. The results are not 100%
conclusive, but strongly suggest that Johnny and The Moondogs made their
appearance on the later of 2 nightly shows on Monday 24 November 1958,
contrary to popular supposition that it was Sunday 15 November 1959. (It
certainly wasn't a Sunday, anyway : England was a more God-fearing country
in those days, and theatres, cinemas and shops were firmly closed to the
public on Sundays, although of course the pubs were open !)
Front Entrance to Ardwick Hippodrome - 1958
The Manchester Hippodrome, Ardwick
This grand historic building opened on 18 July 1904 as
the Ardwick Green Empire Theatre and, in 1935, was renovated and re-named
the New Manchester Hippodrome after the closure of the first Manchester
Hippodrome in Oxford Street. This venue hosted a wide variety of
entertainment acts, including but not limited to: comedy; circus; music
hall; singers; pantomime; band; musicals; and even striptease! Larry
Adler, Max Wall and Joe Loss were amongst the countless big names who
appeared there.
The Hippodrome was less than a mile from Manchester Piccadilly Station,
from which trains ran to Liverpool Lime Street station, so if Johnny and
the Moondogs were impecunious they may have walked there and back. Indeed,
there is mention by some Beatle historians that Johnny and the Moondogs
left early from their Hippodrome performance as they were unable to afford
the cost of overnight lodging in Manchester. The Hippodrome stood on the
corner of Hyde Road at Ardwick Green, facing the Appollo Cinema (built in
1938 and now one of Manchester's premier rock venues). Many local people
think the Appollo was formerly the Hippodrome, but they were separate
venues.
By 1959, it was in trouble and closed temporarily for 5 weeks, probably
too much competition. Manchester was a large city with literally dozens of
similar venues, and growing ownership of televisions was blamed for
falling attendances. It finally closed for good on 22 April 1961 : there
were plans to re-open it as a bowling/leisure complex, but in 1964 there
was a fire which damaged the structure severely and it was demolished in
autumn 1964. The site has never been re-developed, it's still a tarmaced
area of land with a wire perimeter fence and advertising hoardings. I must
have driven past it a thousand times without realising what once stood
there.
The Apollo Cinema, Manchester - circa 1958
Part 2: "Mr. Star Maker"
The Carroll Levis Talent Shows
Carroll "Mr Star-Maker" Levis was a Canadian born
TV and radio personality who presented a television and radio show called
"Star Search" (or possibly "Search for a Star"). He also was the organizer
for a complementary touring stage show which served as a profit-making
venture in it's own right and a talent search for the TV show. The stage
show toured the country continuously usually staging two shows nightly,
from Monday to Saturday, for a week in well-established theatres in major
towns. On Sundays, theatres were normally closed to the public but private
auditions were held to select acts good enough to appear in front of the
public during the forthcoming week.
The format of the shows were firstly six or seven professional "warm-up"
acts (singers, comedians, acrobats etc.) followed by an interval and then
the talent contest itself. Five or six acts would perform, and then the
result would be determined by a "clapometer" which measured the volume of
applause for each act after they gave a brief resume of their earlier
performance. The shows lasted nearly two-hours, and although Carrol Levis
does not seem to have been at each one personally (a Master of Ceremonies
took charge) they were sometimes introduced by a celebrity. Jackie Collins
introduced the 1958 show in Manchester.
Winners were given the chance to appear on the TV or radio shows, but
first had to get through a sequence of local and regional heats and
finals. Johnny and the Moondogs, for instance, did not win the contest at
the Liverpool Empire Theatre but did well enough to qualify for regional
finals in Manchester, as apparently did Billy Fury.
Carroll Levis
Carroll Levis Show Listings
The Manchester Reference Library contains a
listing of shows held at the Ardwick Hippodrome from 1904 to 1961. From
this extensive database, Carroll Levis shows were noted for the weeks:
Monday 9 April to Saturday 14 April 1956
Monday 26 August to Saturday 1 September 1957
Monday 24 November to Saturday 29 November 1958
Monday 16 November to Saturday 21 November 1959
In the archives are original playbills (advertising posters) and
programmes for hundreds of shows, including all the Levis Carroll shows
listed. Neither list the talent show competitors individually. Each show
was different, so they do not reveal when Johnny and the Moondogs
appeared. It could have been on any of 12 shows during the weeks in the
fall of 1958 or 1959. It became apparent that these records along would be
unable to determine the year in which Johnny and the Moondogs appeared.
The research continued with the thought that the Moondogs may have
performed along side another artist whose year or performance may have
been documented. But first, a review of the events of the day as
researched by Lewisohn.
Artists Listing - Hippodrome
November 24, 1958
Part 3: Lewisohn's Moondogs Chronology
The Events From Lewisohn's Research
In his excellent "Complete Beatles Chronicle" Mark
Lewisohn gives the following account of their attempts at the Carroll
Levis talent competition.
Sunday 9 June 1957
The Quarry Men (John Lennon, Paul McCartney, George Harrison, and
presumably John Lowe and Colin Hanton) entered the auditions for "Mr Star
Maker" Carroll Levis's "TV Star Search" show at the Liverpool Empire
Theatre, 3.00pm. This audition would have been held in private, attended
only by the hopeful performers and officials of the show who had the task
of selecting those thought talented enough to be inflicted onto a real
audience. The Quarry Men were judged lacking ! Hence they did not appear
on the show itself, which had two nightly showings from Monday 17 to
Saturday 23 June 1957.
Sunday 11, 18 or 25 October 1959
Johnny and The Moondogs (John, Paul and George) attended the private
audition for the talent show at the Liverpool Empire. Presumably the
theatre was used for private auditions for several Sundays (when it was
closed to the public) running up to the show itself, and it is not known
which Sunday they were scheduled. But they passed !
Monday 26 - Saturday 31 October 1959
The Carroll Levis "TV Star Search" show was held twice nightly at the
Liverpool Empire. Johnny and The Moondogs would have appeared at least
once, maybe more if talent was in short supply. They did not win, but were
placed high enough to qualify for the regional finals to be held in
Manchester two weeks later.
Sunday 15 November 1959
Johnny and The Moondogs travel to Manchester to perform on the show at the
Manchester Hippodrome, Ardwick. Although they performed well, they could
not afford to stay overnight in Manchester and had to leave to catch the
last train back to Liverpool before the "clapometer" applause recorder
decided the result, and they did not win.
Rear Entrance Ardwick Hippodrome - 1959
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